Materials science and engineering firms often thrive on conventional lead generation methods, enabling businesses to cultivate a selection of trusted partners. Yet this traditional approach to technical marketing has an issue of scalability. How do engineering companies broaden the scope of their business development efforts and reach a deeper pool of potential clients?
Digital marketing plans can supplement existing marketing and business strategies, helping you to generate leads from further afield, and to qualify those leads more effectively. However, there is often a hesitance among engineers and scientists to adopt this form of marketing strategy. There is a common consensus that the technology should, in many ways, speak for itself.
AZoM is the world’s leading material science marketing platform. We create, curate, and distribute content marketing collateral to a global audience of industry and R&D professionals. Our specialty in marketing engineering services and novel material innovations has made us the number one partner in marketing for engineers.
We can help you transform your traditional marketing plan for a worldwide digital audience, helping you let your materials and services speak for themselves.
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Choose between subject specific Newsletters or ultra-targeted Customized Emails. Our ability to match your audience’s interests with the right content explains why we see industry leading open and click through rates.
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Your team have great expertise in your products, services and applications. Tap into that knowledge and convert it quickly and easily into powerful marketing collateral with an Insights from Industry interview. A 30 minute interview that can convert into years of client engagement.
Perhaps one of your end users wish to promote their research activities and illustrate how they have used your equipment or services, check out our Thought Leader series for key opinion leaders and academics.
Demonstrate the benefits, features and key capabilities of your Products and Equipment with our Product Profiles or give your product extra exposure by combining a range of multimedia content types in our Product Showcase.
Capture the attention of your audience with our professional Video Services. Our experienced video team will guide you through the process from concept and storyboarding through filming to post production.
Choose whether you want a customer application story, a product brochure, an interview, to cover an event or something a little different – our team will be able to help.
Showcase your science to our global audience in a format they are familiar with. Our team is with you every step of the way to plan, promote and execute a successful scientific webinar series.
You can also give your existing Scientific Webinars a new lease of life, allowing you to educate your audience, increase on-demand views and drive new registrations with our webinar listings package.
Increase brand awareness by targeting the AZoNetwork audience of engaged B2B visitors with various Display Advertising options.
Increase online visibility through Search Engine Optimization which is specifically tailored to your business.
We can drive organic traffic to your website by targeting well-researched, relevant keywords and in turn, increase your online reach and ultimately enquiries.
Measure and monitor the ROI of all of your campaigns using our unique analytical platform – AZoIntel
With over 5 million monthly visitors interacting with over 500,000 content items, we have the ability to demonstrate your audience as well as provide market intelligence to assist with your content marketing decisions.
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