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AZoM conducted a series of interviews at the MS&T 07 trade exhibition in Detroit between September 17 and 18. Here's what one of the exhibitors had to say when asked about their latest developments, products and technologies.
Interviewee: Alex Green, Editorial Director of Springer
Interviewer: Cameron Chai, AZoM
AZoM: Hi, this is Cameron Chai here from azom.com and I’m reporting from the MS&T Trade Show in Detroit and I’ve got with me the editorial director of Springer, Mr Alex Green. How are you going today, Alex?
Springer: I’m doing very well and we’re very happy to be here at this conference.
AZoM: And how’s the exhibition going for you so far?
Springer: It’s been quite busy. Springer, as you may know and others may know, is a primary partner with two of the organisers here, ASM and TMS. We co-publish their publications. We started this process with ASM and TMS this year and we have between the two publishers, the two societies, we are now publishing eight of their major publications that are being distributed to all of their members as well as many of the people who are here at this conference. So this has been a very big event for us.
AZoM: And the sort of things that you’re co-publishing with that, that’s journals?
Springer: Journals at this time and we are publishing their major journals in this area including the Metallurgical Transactions A and Metallurgical Transactions B and several other journals and magazines. But in the future, we’re looking at the possibility of also co-publishing and co-branding books with these two societies.
AZoM: That’s great to hear. So you’re looking at further involvement with the materials industry then?
Springer: Oh, very much so. We are actually expanding into other areas. In addition to having new co-publishing relationships with ASM and TMS, we’ve also recently started a co-publishing relationship with the Federated Society of Coating and Technology which is another major player in the materials field and we now publish, as of this year, their journal on coating technologies and materials. And so we’re continuing to expand fast and aggressively in this area and we’re going to have many new journals, magazines as well as books.
AZoM: Sounds great. So for anybody who doesn’t know, they can buy any of these publications and search in these publications on your website?
Springer: They can find them on our website, but also as part of this partnership that we have with ASM and TMS, many of our books are also being offered through these societies and frequently at discount prices. And so there are now three new means of finding Springer books in addition to going to Springer. And that would be working through these societies and other societies that we’re working with and there are a number of new titles that we just came out with this year. At least three of them have been very popular here at this meeting. We are obviously focusing on about 38 new titles, but the top three at this meeting include books such as the New Springer Handbook on Materials, Measurements and Methods which is a major tome of about 1,300 pages. It sells for about $199, but at this conference we are offering it for $156 and that remains in effect for about 30 days following this conference. But they can also find this titled offered at both ASM and TMS and probably at a slightly reduced rate below our conference discount rate. A couple of the other titles that have been doing quite well here is a new book that we brought out this year on Ceramics Material by Barry Carter, which is a big text book as well as a professional book that has gotten a lot of attention here at this conference. We also have another major monograph that we published this year on micromechanics of materials which is a big book that really gives us a chance and researchers a chance to look at the explosive progress of modern micromechanics that results from image analysis and computational simulations. So those I would say three of the biggest books that we’ve been selling here, but all of them have been getting a lot of new attention.
AZoM: So for anybody who’s interested in any new books that are coming out, is there a particular page on your website, maybe the homepage that they should keep checking?
Springer: Most certainly. They should always continue to check Springer, that’s Springer.com where we feature many of our new books and once on the springer.com site, they should always go to either engineering or material science because each month we have there listed all of our new publications and on a monthly basis, we’re averaging over 25 new books coming out per months from the engineering and material science grouping.
AZoM: Sounds like a particularly field for you guys.
Springer: Very much so. We’re going to continue to expand and push. We think that this new … these new alliances that we have with these societies, when you combine that with all that we are doing internally, means that we’re going to continue to publish at a rapid pace. These days we are publishing, on average, about 1,200 titles per year in engineering and material science. We’d like to see that number get up around ,1500 to 1,600, so that means that people should certainly visit the spinger.com site as often as possible to keep up with the new changes that are taking place in the field.
AZoM: Well it sounds like at the rate you’re going, you should be able to achieve that 1500 benchmark fairly shortly.
Springer: Well, we thing we will do so very soon. And lots of new books. So please visit springer.com.
AZoM: Alright Alex. Thanks very much for your time and for anybody out there who’s looking to expand their professional library, it sounds like springer.com is the place to go.
Springer: Thank you. Thank you Cameron.
