Today, Beckman Coulter Life Sciences announces that its entire line of COULTER COUNTER products will be made available exclusively through Beckman Coulter's United States direct sales team, and will be offered alongside the full spectrum of Beckman Coulter Life Sciences' cell counting, sizing, and viability products.
The Z1*, Z2*, and Multisizer* Series Coulter Counters, as well as the Vi-CELL viability analyzer will all be distributed directly through Beckman Coulter Life Science particle characterization and life science research sales consultants. With this announcement Beckman Coulter will no longer use 3rd party distribution as our primary means for the sale of our COULTER COUNTER* products in the United States. This change in distribution strategy will ensure that our customers are consulted by true experts that have a full suite of products available to meet their particular needs.
In addition, to further enable and delight their customers and meet the demands of a changing market, Beckman Coulter Life Science also announces changes to the Z-series product offering and pricing. Going forward, customers will be able to obtain an entry level Z-series dual threshold instrument at a price that will allow more users to access the best technology in cell counting. Given the Z counters' wide dynamic range, high precision, flexible metering pump, fast analysis time, and status as the gold standard in cell counting, this new structure represents a great value to their customers and demonstrates our renewed commitment and focus on the Life Science Market.