By Dr. Cameron Chai
Helsinki, Finland-based Ahlstrom has introduced Ahlstrom Chantaffiche Metalized, a new metalized poster paper for application in outdoor billboards.
The company has launched the product at Europe’s largest event for the digital wide format print industry, Fespa Digital 2012, scheduled on February 21-24, 2012 in Barcelona, Spain.
The company has designed the metalized poster paper to help businesses in marketing activities and to make its brands more attractive in the public. The paper, coated on one side, offers a high metallic effect to posters for superior brand image. The material is more suitable for advertising fashion lines, beers, perfumes, watches and high-end cars.
The company integrates two of its core competence areas to develop Ahlstrom Chantaffiche Metalized. One being its experience in blueback poster paper and the second is the proficiency in base paper used for metalization. The metalized poster paper offers best visual impact, durability and easy posting.
Ahlstrom partners with leading businesses in the metalizing industry to develop products used in a wide range of applications, such as food packaging, labels, flooring, wallcovers and filters. It produces poster papers for all printing processes and for both indoor and outdoor applications. Jan Witt, Product Manager of Poster paper, stated that the metalized poster paper represents the company’s commitment to continue offering new products to the market.