By Dr. Cameron Chai
AGI-Shorewood, a supplier of printing and packaging solutions, has unveiled a new packaging technology, refleXions. The technology offers greater freedom to consumer product manufacturers to apply more reflective packaging design elements.
AGI-Shorewood’s next-generation technology utilizes an in-line printing process, which helps users to apply reflective designs in a single process. Hence, it is highly cost-effective than multi-step processes like hot foil stamping, metalized transfer or metalized polyester. Thus by eliminating additional steps, refleXions packaging technology decreases the cost of reflective designs and enhances speed to market. The technology also enables selective application of metallic details to reflective designs. This produces high reflectivity areas and brighter white areas. This enables pure metals like silver to be overprinted in certain areas with transparent colors.
Some consumer goods companies are unwilling to use films on their packaging due to high costs and the restrictions of high speed filling lines. With the launch of AGI-Shorewood's technology, the consumer product manufacturers have found a solution that will help improve their packaging and attract consumers by providing excellent shelf appeal.
VP of AGI-Shorewood’s Creative Services, Duncan Watson, stated that the company’s proprietary next-generation packaging technology significantly expands the design options of its customers by combining manufacturing technology and creativity for branding excellence as well as operations efficiencies. Watson also added that the introduction of refleXions shows the company’s commitment to develop ground-breaking technology to meet customers' need for economical, efficient production cycles with various design possibilities.