By Cameron Chai
Naturally Advanced Technologies (NAT) has reported that the company’s CRAiLAR Flax fiber has received the USDA Certified Biobased Product Label.
This certification validates whether the amount of bio-based renewable ingredients of the products meet or surpass the approved standards of USDA. The test results have shown that the CRAiLAR Flax fiber contains 100% of bio-based content.
Ken Barker, NAT’s CEO stated that this certification is a significant recognition for the CRAiLAR Flax fiber and its partner brands that use this fiber. In combination with the performance attributes that have been met across product categories, this certification ensures that the company’s partners will be able to relate to customers and offer further assurance,that the ingredients of the products have been shaped by low-touch inputs, rainfall and sunlight, he added.
Independent laboratories have validated all bio-based claims, which are then monitored by the USDA. Consumers may possibly feel that the bio-based amount is accurate and authorized to make better decisions for purchasing.
USDA BioPreferred Program Manager, Ron Buckhalt commented that they are delighted that NAT has received the USDA Certified Biobased Product Label. Bio-based products offer opportunities for adding values to renewable products that create employments in rural communities and make investments, according to him.
The label is available on a case-by-case basis for consumers at the partner brands and likely to be on products that are certified. NAT has provided the CRAiLAR Flax fiber to Brilliant Global Knitwear, Georgia-Pacific, and HanesBrands for use in commercial applications, and to Ashland, Carhartt, Cintas, Levi Strauss & Co., PVH Corp., Target and Westex for appraisal and development.