Feb 13 2014
Despite difficult eco-political times, LG Electronics continues to be very successful with its business unit, Solar: In a recent study by EuPD Research, the solar provider known for its MonoX series received the highest score for brand management.
LG also achieved the highest rate of installer recommendations amongst the foreign module manufacturers. The TOP BRAND PV award is further evidence of the strength of LG Solar in the highly competitive photovoltaic market.
TOP BRAND PV seal of approval and guidance
The independent TOP BRAND PV industry seal is based on a multi-level analysis of qualified statements on brand perception from installers and intermediaries. The award gives interested parties independent guidance in selecting solar modules and helps the brand to determine its own position in the market environment. The TOP BRAND PV seal is only given to manufacturers whose brand is rated above-average in comparison to the competition.
EuPD Research, with its head office in Bonn, is the leading provider of market intelligence for industries and service providers with a focus on sustainability. Through regular surveys, market researchers and pollsters identify the preferences of European installers when recommending module brands. In doing so, brand awareness and brand management are also taken into account. EuPD Research has been certifying companies and listed groups in the fields of brand management, sustainable management and production standards for years, making it a leader in the certification environment.
“We are delighted to receive the TOP BRAND PV seal. The award is the result of our tireless work in the field of research and development as well as our proximity to our distribution partners and installers,” said Michael Harre, Vice President of the EU Solar Business Group at LG Electronics Deutschland. “We want to build on this success and continue being a first-rate partner for our customers.”
Source: http://www.lg-solar.com/