Tradeshow Talks with KNAUER - analytica 2018

Tradeshow Talks with KNAUERHall A2, Booth 307

Tell us about the company and why you are attending analytica 2018?

Based in Berlin Germany, KNAUER is an owner-managed company that is serving the sciences since 1962. KNAUER develops and manufactures scientific instruments of superior quality for liquid chromatography like systems and components. For us, Analytica is one of the most important fairs of the year. We use this opportunity to get in touch with known and potential costumers, as well as partners and friends.

What products are you highlighting at analytica 2018?

This year, KNAUER will roll out a new portfolio highlight: The very new AZURA® UHPLC System. The centrepiece of this system will be the new UHPLC Pump AZURA® P 8.1L. With this pump, KNAUER will tread a new path in terms of performance and technology. It is the first KNAUER pump which features a single piston drive. Each piston can be controlled by its own motor, which will result in lowest pump pulsation even at highest backpressure and flowrates. This pump fits our AZURA® UHPLC system perfectly.

What else are you highlighting at analytika 2018?

We will use this incredible augmented reality system to show our customers the benefits of our new system. At our booth, you can put on a Microsoft HoloLens to experience real-time rendered systems and components. This will be a completely new and exciting way to demonstrate our customers the way our systems are set up, how they work and how those systems will benefit the everyday work in the lab. This will be also a very thrilling for me, as it will completely change way I can introduce a potential customer to the world of KNAUER products.

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