Nov 10 2007
Greenyarn, a Boston firm developing advanced fabrics for consumers seeking eco-friendly alternatives to conventional materials, is launching smart underwear as one of it's new products for 2008.
The highly comfortable underwear is made from Eco-fabric and Lycra, woven by a highly advanced seamless machine.
"Our research brought us to softer and finer fibers with embedded nanoparticles," said Robin Low, CEO of Greenyarn. "The nano-particles contain bamboo charcoal, which fight bacteria and deodorize. Furthermore, they absorb and emit Far Infrared energy."
Far Infrared energy is a low energy form of light that dips through the skin layer and massages the cells below, stimulating healthy metabolism and blood circulation. All these benefits of the smart underwear come from bamboo charcoal and not from artficial chemicals, and since they are embedded in the fibers they cannot be washed out.
“The seamless construction and the use of Lycra make these undergarments very comfortable,” said Matthew Bennett, an accounts executive at Greenyarn. “You only read about such smart products in SciFi novels, but it is here now.”
"It's not often that a new advanced product is so affordable to the public," said Navin Weeraratne, Greenyarn's South Asia accounts manager. "We're starting to see a great deal of interest in these smart underwear from retailers and customers."
Greenyarn is distributing these smart underwear in Singapore through Sunnychoice Pte Ltd. The initial launch of the underwear is almost sold out. At home in the USA, Greenyarn is looking for stores to carry the quality products.