By Dr. Cameron Chai
BASF, one of the leading chemical companies, has launched microsite, a new online showroom to highlight the innovations in the smart forvision concept car.
The vehicle has been jointly developed by BASF and Daimler. The online showroom has been particularly designed for touchscreen computers such as the iPad and has been enhanced for smartphone users. Thus, microsite makes BASF’s innovations in the smart forvision will be available on a wide range of platforms.
The microsite provides technological information of the smart forvision and it features exciting video clips and three-dimensional animations of the car. This makes the advanced design with innovative technologies of the smart forvision more real for online users. The three-dimensional experience will be amazing for scientists as well as car enthusiasts.
The showroom also includes hotspots that provide in depth information about the modernization like solar roof, new lightweight body components, transparent organic light-emitting diodes, all-plastic wheels and infrared-reflective coatings and films. These hotspots enable site users to discover the area, where BASF’s innovation is applied and the way it works in the car.
Video clips are the primary features of the online showroom that describes the origin of the innovations. In addition, engineers from Daimler and BASF will discuss about the smart forvision project. The newsroom of the microsite offers latest press releases, contacts for journalists and an event calendar.