Ready to roll – How Huntsman is rolling out and capturing value from AI

Huntsman Polyurethanes have been strategic in their approach to choosing, evaluating and rolling out AI in their global research and development organization. Technical and Innovation Director David Cranfill had led this effort, conscious of the need to bring immediate business value and carefully address the concerns of researchers. Having highlighted the success of an initial project, he is now being asked by other project teams when they can start using AI!

Join the free webinar with certification of attendance now.   

Watch the Webinar to Find Out:

• What KPIs did he use to determine that the first project was successful and decide to roll out AI to other teams?
• What made the project successful from a leadership and governance perspective?
• How did he choose the next set of projects?
• What is he putting in place to make sure the next projects are equally successful?

Ideal For:

Technical directors from materials and chemicals companies who want to leapfrog their competition by rolling out AI efficiently.

Meet the Webinar Interviewee

David Cranfill joined Huntsman in 2021 as the Technology and Innovation Director for the Polyurethanes division. Cranfill is responsible for aligning current and future innovations with primary business objectives for product development to help deliver differentiated solutions to the market.  Cranfill is a member of America’s Leadership Team and is located in the Woodlands, TX.  Prior to joining Huntsman, Cranfill worked at BASF for over 13 years.  He joined BASF in 2007 as a member of their Professional Development Program in Wyandotte, MI, applying his chemistry education to different types of product developments for BASF.  From there, he held multiple roles within BASF, starting in project management and analysis, to becoming a group technical leader, and over time working his way up to an Automotive Coatings Technical director. Cranfill holds a bachelor’s degree in chemistry from Rollins College and received his Doctor of Philosophy in organic chemistry from Purdue University.