How to Achieve Successful Tire Leasing

The incorporation of ATLAS technology has significantly transformed Genie Civil Services (GCS), a leading player in the French OTR tire service market. GCS encountered numerous challenges in managing the OTR tires of its customers' remote fleets before adopting ATLAS technology.

How to Achieve Successful Tyre Leasing

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GCS transitioned from a conventional business model of tire and service transactions to a fully managed service offering of OTR tire hire and connected TPMS. This vision was successfully realized with the assistance of the ATLAS TPMS technology, developed by Tough Tech.

Implementing the ATLAS technology has empowered GCS with reliable, 24/7 real-time monitoring of crucial parameters, such as tire pressure, temperature, location, and reporting.

This feature has enabled GCS to undertake proactive day-to-day management of the OTR tires, promoting optimal efficiency and reducing the risk of incidents.

According to Jerome Mure, the Director of GCS, “over 70% of OTR tyre interventions by the company’s service team were due to the ATLAS/GCS technology”. This statement emphasizes the efficacy of the technology in promoting tire reliability, enhancing efficiency and ensuring safety.

How to Achieve Successful Tyre Leasing

Image Credit: Tough Tech

ATLAS technology has enabled GCS to equip 700 civil engineering machines with the connected TPMS solution, tracking 3,400 tires in real-time, 24/7, across France.

These installations are aligned with GCS's objective of revolutionizing its customers' operations. The installations ensure customer machine efficiency and improve performance by enhancing tire longevity, promoting safety, reducing fuel consumption, and decreasing the carbon footprint.

In summary, the integration of ATLAS technology has been a remarkable achievement for GCS, equipping them with the necessary tools and data to efficiently manage their OTR tyre service offering.

As a result, GCS has distinguished itself from its competitors, providing its customers with an exceptional 24/7 managed service solution.

How to Achieve Successful Tyre Leasing

Image Credit: Tough Tech

GCS Company Summary

Genie Civil Services (GCS) is a well-known company specializing in civil engineering, earthmover tire sales, and rental services.

Established in 2001, the company is headquartered in Diors, located in the Indre administrative region of central France. GCS has established a strong reputation as a leader in its industry.

In 2021, GCS was acquired by Groupe Monnoyeur, bringing together two industry leaders to offer customers a more extensive and diversified service portfolio.

Groupe Monnoyeur has significant expertise in machinery for construction, public works, and industrial sectors, which perfectly complements GCS's capabilities. With over 7,500 employees, Groupe Monnoyeur operates in 18 countries and achieved a turnover of more than 2 billion € in 2020.


This information has been sourced, reviewed and adapted from materials provided by Tough Tech.

For more information on this source, please visit Tough Tech.


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