In this interview, industry expert Dmitriy Zhitomirskiy explains how Master Bond’s redesigned website improves product discovery, technical learning, and access to specialist support, helping engineers and manufacturers evaluate and select advanced adhesive solutions more efficiently.
What is the primary goal of the new MasterBond.com, and who is it designed for?
The new website has been designed to make it significantly easier for engineers, R&D professionals, procurement specialists, and manufacturers who work with adhesives, sealants, coatings, and encapsulants in high-tech industries. Navigation, search functionality, and product organization have all been streamlined to help visitors quickly identify materials based on chemistry, performance requirements, certifications, or industry needs.
What are some of the improvements compared to the previous site?
The redesigned site offers a cleaner layout, newly developed product selector, expanded technical resources, modernized visuals, and faster performance overall. Users will notice that key product details, datasheets, case studies, and application guidance are now much easier to access. Internal search functionality has been significantly improved.
Let’s discuss the product pages. Are they more detailed now?
Yes. Product pages have been reformatted for quick, at-a-glance, digestible information. They include:
- Key features
- Clearly presented data with product properties and values
- Icon-driven overview of applications, certifications and packaging
- Easy request of technical documentation or consultation with our technical specialists
- Related media, such as case studies and videos
All information is better organized to help engineers quickly evaluate suitability for their specific use case.
How has product selection been improved?
We are very excited about the new product selector, which allows engineers to quickly choose adhesive options based on their application requirements. For example, visitors can now filter materials by:
- Specific chemistry (epoxy, silicone, UV or LED curing, etc.)
- Key performance properties (thermal conductivity, electrical insulation, optical clarity, etc.)
- Application type (bonding, sealing, encapsulation, potting, etc.)
- Industrial Certifications (NASA, UL, ASTM, USP, etc.)
This helps engineers narrow down hundreds of formulations to the most relevant materials easily and quickly.
Image Credit: Master Bond Inc.
How does the new site support technical learning?
The site groups all technical resources – including white papers, case studies, lab reports, videos, catalogs, and eBooks – into a dedicated Resources hub. These materials are better organized and easier to search. Drawing on over 50 years of industry expertise, this free resource library helps users deepen their knowledge across a wide range of adhesive topics. The site is designed to support learning as much as product selection.
Image Credit: Master Bond Inc.
Can you describe some of this specific educational content?
Master Bond has expanded its educational content with:
- Case studies highlighting real-world problem-solving
- White papers exploring trends such as low-outgassing adhesives, high-temperature epoxies, and medical-grade materials.
- Videos in a variety of formats – from hands-on product demonstrations, technical tutorials, and application-specific insights – designed to help users better understand adhesive performance and application techniques.
- Lab reports providing valuable technical data and performance testing results.
Image Credit: Master Bond Inc.
How does the new site enhance communication with Master Bond’s technical team?
Every page provides quick access to technical assistance. We also offer an improved live chat option, available during business hours. You’ll clearly see how Master Bond works directly with you – the customer – to understand your application and recommend or custom formulate the right material. The improved layout highlights Master Bond’s collaborative approach. Our process includes a technical consultation, followed by a quote. Once approved, we produce the compound fresh to ensure maximum shelf life and consistent performance.
About Dmitriy Zhitomirskiy 
Dmitriy Zhitomirskiy has been a Marketing Manager at Master Bond since 2010. He oversees a broad range of marketing channels and initiatives while being actively involved in all aspects of website development, including usability testing and information architecture.
He holds an M.S. in Chemistry from Taras Shevchenko National University of Kyiv and a B.S. in Computer Science from Touro College, New York.
This information has been sourced, reviewed and adapted from materials provided by Master Bond Inc.
For more information on this source, please visit Master Bond Inc.
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