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Instron® Launches New Global Website

Instron, a leading provider of testing equipment designed to evaluate the mechanical properties of materials and components, is pleased to announce the launch of their new website for the UK, USA, China, and Korea.

The new website is completely dedicated to the user experience and includes the following new experience-enhancing features:

Simplified Navigation

The new layout ensures ease of usability by intelligently grouping together sections of the site; allowing visitors to benefit from a vastly reduced search time when seeking information.

Improved Literature Library

The enhanced library offers the most comprehensive collection of Instron’s brochures, white papers, and manuals to date. It also offers access to an alphabetical materials testing term glossary, information on common test types, and a variety of industry solutions for metals, plastics, composites, medical devices and biomaterials, and more.

New Press Room

The new Press Room provides the latest Instron news and developments, as well as access to the popular TechNotes, Accessories, Composites News, and Instron TERM newsletters. Visitors can sign up to upcoming webinars or masterclasses, or simply browse the Instron blog (offering more than 300 posts written by their industry experts).


Using GeoLocation, the website experience is also intelligently tailored to each customer across the globe, with the site automatically ensuring that the correct local information and languages are displayed dependent on geographical location. Users in China will even automatically transfer from Google to Bing search in order to optimise local search functionality.

Best of all, the new design is also fully responsive, so visitors can enjoy the same ease of use whether they are on a desk top, tablet, or other mobile device.

Toby Kemp, Global Marketing Communications and Web Manager for Instron, says;

This has been such a great opportunity for us to enhance the experience for our users. Many of the changes we incorporated into the new site resulted from customer feedback and our investment in making their site journey positive and rewarding. We are still working towards the completion of our site, including the release of our content in 11 additional languages for our global customers.

About Instron

Instron is a leading global manufacturer of testing equipment for the material and structural testing markets used to evaluate materials ranging from native tissue to advanced high-strength alloys. Instron systems perform a variety of tests such as compression, cyclic, fatigue, impact, melt flow, multi-axis, rheology, tensile, and torsion. Providing single-source convenience through a comprehensive range of solutions and localised service & support, Instron’s broad range of service capabilities include assistance with performance verification & calibration, standards compliance, testing system relocation, staff training, and preventative maintenance.

The Instron Centres of Excellence around the world ensure that behind every Instron system is an unprecedented commitment and dedication to quality and customer satisfaction. Instron remains involved with various ASTM and ISO committees, gaining first-hand knowledge of recent and upcoming changes to standards that affect our customers.

For more information, contact Instron Europe, Coronation Road, High Wycombe, Buckinghamshire, HP12 3SY, United Kingdom Telephone: +44 1494 456815; Email: [email protected]


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