Since 1 January 2009, Arburg has been officially represented in the United Arab Emirates (UAE) with its own sales and service office. The Arabplast, which took place from 10 to 13 January in Dubai, provided the ideal forum for presenting the new Arburg organisation and Allrounder technology to the Arabian trade public.
“The Arabian market offers great potential with regard to technologically sophisticated applications, which is why we have decided to make long-term investments in this market,” explained Managing Director Sales Helmut Heinson at the Arburg press conference during the Arabplast. This is reflected in Arburg’s participation in the Arabplast – for the first time with its own exhibition stand – and, above all, in the foundation of Arburg’s own organisation in the United Arab Emirates, with which customers in the Arab states will be able to receive even more intensive support in future.
The head of the new sales and service office is the manager of Arburg’s Dutch subsidiary, Carlo Brouwer, who knows the Arab countries intimately and has already made numerous business contacts here. Responsible for sales locally is Waddah Jaara, who has been selling Arburg products for many years and is a familiar face for Arab customers. The service technician also has many years of experience, and knows the Allrounder machines down to the last detail. “As you can see, we have highly qualified employees for both sales and service, who can provide our customers with first-class support,” said Carlo Brouwer, emphasising that, “in the Arabian states, too, Arburg is demonstrating the qualities of continuity and reliability for which the company is internationally reputed.”
As with all the international Arburg organisations, the new office in the United Arab Emirates will offer the entire range of services valued by Arburg customers around the world: sales, service, spare parts, application technology and training.
“Following the foundation of our own sales and service office at the beginning of the year, we have now also found perfect premises in Ras Al Khaimah, and are therefore gradually reinforcing and extending our service offering,” says Helmut Heinson, explaining the company’s next steps.
“Thanks to our co-operation with the ‘Higher Institute for Plastics Fabrication’ (HIPF) Training Centre in Riyadh, which works exclusively with Arburg in the injection moulding sector, we are already in a position to present our products live and hold customer training courses,” added Carlo Brouwer. Arburg is therefore also able to make use of the Institute’s technical centre, which is equipped with 15 Allrounder 420 C Golden Edition machines and boasts the complete infrastructure of an injection moulding plant.
At the Arabplast, the Arburg team received thoroughly positive feedback from all quarters. Both existing and potential customers were impressed by the opening of the Arburg sales and service office in the UAE and by the performance of the Allrounder machines.
“Our high-tech machines amply satisfy the exacting requirements of the booming Arabian market in all areas – the dominant packaging industry, for example, and the growing production of technical and medical moulded parts,” said Carlo Brouwer. The Arabplast exhibit and application were selected with this in mind: the high-precision production of syringe barrels on an electric Allrounder 570 A equipped with a high-performance plasticising cylinder and a 48-cavity mould.
“The Arabplast was characterised not so much by the quantity but rather the quality of the visitors. It was therefore possible for us to provide all trade visitors with intensive support and individual advice, and to present Arburg technology in detail,” said Carlo Brouwer, who was extremely pleased with the exhibition.