Posted in | Business Record Result, the A to Z of Materials, hosted its largest number of visitor sessions ever in August 2002, with over 42,000 visitors setting yet another record for audience numbers.

In the 12 months since launch, has now recorded over 200,000 visitor sessions and over 5.5 million hits.

This trend continues AZoM’s rapid growth, which has seen visitor numbers increase every month since launch, in August of 2001.

An assessment of the last three months shows that visitor numbers have grown by an incredible 72%.

When asked why AZoM was performing so strongly, CEO Dr. Ian Birkby explained, "Our customer feedback indicates that AZoM’s growth can be attributed to two main factors, firstly, the breadth and quality of the materials information on and secondly, the wide range of search options which are available."

Dr. Birkby went on, "Purchasers of materials simply like the experience. Our repeat visitors are in excess of 50% and we have many examples of global multinationals who visit over 30 times a month."

"Marketing on the web for materials producers has definitely come of age, the targeted delivery of information that we provide via our search tools and free e-mail newsletter, “MyAZoM”, means that our visitors have an extremely effective search and news alert experience. There is much less effort involved in sourcing materials information on than via conventional print media."

"There are over 20 million engineers who use the web, with the majority of them now viewing the web as their primary reference source for materials information. It is not surprising that, is experiencing such a rapid take off."

The success of is also underlined by the increasing number of material suppliers from around the globe, who are signing up to take advantage of "AskAZoM".

Introduced in April 2002, a totally unique on-line search tool, "AskAZoM" allows material purchasers to ask questions as if they are talking to a materials expert.

The benefits of "AskAZoM" as an on-line materials sales force is now being appreciated by materials suppliers, who realise it is better to host their materials information with an incredibly popular site such as, rather than trying to develop highly sophisticated versions of their own web sites.

Dr. Birkby went on to state, "We want our customers to continue doing what they do best – provide materials and materials related services, while we look after their on-line presence."

"There is absolutely no business logic in a materials producer trying to replicate the functionality and the $100k’s of development that has gone into For less than $5 a week they can take advantage of all of’s search functions and global distribution and access many more sales leads than would ever be possible with their own site – it simply doesn’t matter where information resides on the web, provided customers find it and act."

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