In this interview, TTI Inc talks to AZoM about why they are attending electronica this year.
Please could you introduce your company to our readers?
TTI is a distributor of passive electromechanical connector components and sensor technology; we're the biggest distributor for these components in Europe. Globally we are a 5.2 billion dollar company in the market space.
We're exhibiting together with Mouser. Mouser is an online distributor. At TTI we work more with our own direct sales force, engaging with engineers at small to midsize business, where we help them with the design of the commodities. These include connectors, electromechanical, switches, passive and discrete components.
Please could you tell me about some of the challenges that you can help your customers overcome?
TTI's biggest strength is that we stock a much larger proportion of our suppliers' products than other distributors. This means we have a very good stock portfolio available and can always fulfill our orders, which obviously helps our customers a lot. We can also offer logistics solutions for this.
TTI is currently focusing on creating demand for our suppliers. This means helping engineers and customers find the right solution across different suppliers for their particular application. I'm involved in the automotive and transportation industries, where we work with sales teams to help them understand what types of products are used in cars, electric vehicles, trucks, and buses.
I have colleagues who work with the industrial market and in the military and aerospace markets who do the same. Giving focus to what the customer is developing and what the engineers are designing helps us to promote products out to customers.
What role do you think TTI will play in the automotive industry?
At the show we are highlighting an electric motorbike, which is a road version of the bike that will be used in the formula E series next year. This is just as an example to demonstrate all the types of vehicles, whether it's motorbikes, cars, scooters, trucks, or buses, that are going to become either hybrid or fully electric.
The manufacturers of these vehicles will need new types of components, compared to the components they've typically used. These manufacturers have to find a new source for these new components or at least a supplier who produces these new products and can offer new solutions.
We work closely with our suppliers, meaning we have a very strong stock position of products for electric and hybrid vehicles. In addition, we also have the engineers in place to help the guys design them in, and help make selections - whether it's a connector, a film capacitor, a high voltage relay or anything else.