Nov 30 2007
CVRD Inco Limited announced today that it will now be known as Vale Inco Limited. The change is aligned with the re-branding of its parent company, Companhia Vale do Rio Doce, to Vale, announced earlier today in Rio de Janeiro. ‘Vale’ is pronounced (vah-lay) and literally means “valley”.
“Our name change is the culmination of many months of work to realign our corporate identity, and to signify new beginnings, new opportunities and a positive outlook for the future,” said Vale Inco’s President and CEO, Murilo Ferreira. “As a mining company, ‘Vale’ reminds us of both our dependence on the earth’s riches and our important role as stewards of the natural environment. I am very proud that ‘Inco’ remains in our name as an important sign of the pride we have in our heritage as a worldwide leader in nickel production.”
The Company says a similar re-branding will unfold in the weeks and months ahead at its subsidiary companies, including Canadian-based Voisey’s Bay Nickel Company, which is adopting the name Vale Inco Newfoundland and Labrador Limited. While the name and visual identity of the company has changed, Mr. Ferreira confirmed that Vale Inco is still the very recognizable company known to its employees and communities across the world.
“Vale Inco is committed to pursuing profitable and responsible growth that benefits all our stakeholders – employees, customers and the communities where we operate,” said Mr. Ferreira. “Together, we are charting a course for the future that will see us secure our position as the leading nickel company in the world.”