Dow Chemical Announces Partnership for Introducing New Home Improvement Products

The Dow Chemical Company (NYSE: DOW) today announced that it has selected Beanstalk, a leading global brand licensing consultancy, to assist in the development of a comprehensive consumer product line for the home improvement and Do-It-Yourself (DIY) markets.

Planned to launch in 2011, the program will extend the Dow Brand as well as the GREAT STUFF™ Insulating Foam Sealant and SafeTouch™ fiberglass-free insulation through best-in-class licensees.

Dow will work closely with Beanstalk to introduce a line of products that offer DIYers and professionals innovative solutions in key building and construction categories.

The interior and exterior home improvement licensing program will reach consumers through home improvement and hardware retail channels that mirror Dow's core distribution, such as Home Depot, Lowe's, Ace, True Value and Walmart, among others.  In addition to GREAT STUFF™ Insulating Foam Sealant and SafeTouch™ Brand insulation products, Dow currently sells multiple home improvement products to both DIYers and professionals including STYROFOAM™, TUFF-R™, and WEATHERMATE™ Housewrap.

"Beanstalk's expertise in the home improvement retail industry makes them a perfect partner to help Dow achieve its goal of heightening brand awareness through a much broader product offering and larger in-store presence," said Jennifer Montgomery, retail brand manager, Dow.  "As consumers become more willing to tackle projects in and around the home, the timing to expand the Dow brand could not be better."

"The heritage and credibility of the Dow brand, combined with its established retail presence, provides us with a tremendous opportunity to enter new, complementary home-improvement product categories," said Michael Stone, president and CEO of Beanstalk.  "We are thrilled Dow recognizes our leadership and experience in the home-improvement and DIY licensing categories and we are excited to begin developing a successful licensing program."

Source: http://www.dow.com/

Citations

Please use one of the following formats to cite this article in your essay, paper or report:

  • APA

    Dow Chemicals. (2019, February 10). Dow Chemical Announces Partnership for Introducing New Home Improvement Products. AZoM. Retrieved on August 12, 2020 from https://www.azom.com/news.aspx?newsID=25676.

  • MLA

    Dow Chemicals. "Dow Chemical Announces Partnership for Introducing New Home Improvement Products". AZoM. 12 August 2020. <https://www.azom.com/news.aspx?newsID=25676>.

  • Chicago

    Dow Chemicals. "Dow Chemical Announces Partnership for Introducing New Home Improvement Products". AZoM. https://www.azom.com/news.aspx?newsID=25676. (accessed August 12, 2020).

  • Harvard

    Dow Chemicals. 2019. Dow Chemical Announces Partnership for Introducing New Home Improvement Products. AZoM, viewed 12 August 2020, https://www.azom.com/news.aspx?newsID=25676.

Tell Us What You Think

Do you have a review, update or anything you would like to add to this news story?

Leave your feedback
Submit