Posted in | Business | 3D Printing

MakerBot and B&H SuperStore Launch 3D Printer Store-Within-a-Store Concept

MakerBot and B&H Photo Video in New York City are excited to announce the new MakerBot store-within-a-store, opening May 29, 2014, at the B&H SuperStore at 420 Ninth Avenue, New York, New York.

MakerBot and B&H SuperStore in New York City launched a MakerBot 3D Printer store-within-a-store concept. This is the first store-within-a-store for MakerBot and its largest retail experience outside of its own MakerBot® Retail Stores. (Photo: Business Wire)

This is the first store-within-a-store for MakerBot and its largest retail experience outside of its own MakerBot® Retail Stores in New York, Boston and Greenwich, Connecticut. B&H is known for its professional photo, video, printing and audio products and services, and 3D printing will, according to B&H, nicely complement its already vast array of products offered.

“MakerBot 3D printing isn’t exactly new to B&H,” noted Mark Schulze, vice president of sales for MakerBot. “B&H has been selling MakerBot Replicator Desktop 3D Printers online for a few months. In that short period of time, B&H has quickly become one of MakerBot’s highest-performing partners. Expanding MakerBot products to the B&H SuperStore in New York City is a natural progression and one we are really excited to launch with the first-ever MakerBot store-within-a-store.”

“Showcasing cutting-edge technology is part of what B&H is all about,” said Brian Markman, director of sales at B&H Photo Video. “We have been fans of 3D printing for a long time. After seeing the great response to MakerBot products online, as well as the replacement parts for drones/copters used in Aerial Imaging that our customers have made, we know that MakerBot is a proven performer. Our customer base is full of avid makers and we are confident they will also embrace 3D printing and all that it has to offer in the store.”

The new MakerBot store-within-a-store at B&H will be a large, 150-square-foot area in the center of the store where MakerBot Replicator® Desktop 3D Printers will be demonstrated and their capabilities for the photo, video and audio customer will be highlighted. Customers will be able to purchase MakerBot Replicator Desktop 3D Printers on-site as well as to shop online through bhphotovideo.com. The MakerBot B&H store-within-a-store will also sell MakerBot PLA Filament and other 3D printing accessories, including the MakerBot Digitizer™ Desktop 3D Scanner. The MakerBot store-within-a-store at B&H will be staffed by knowledgeable B&H employees that have all been trained on MakerBot Replicator Desktop 3D Printers and will be able to demonstrate their 3D printing skills for customers.

“3D printing is the next creative medium and it makes a lot of sense to combine 3D printing with photo, video and audio products,” noted Bre Pettis, CEO of MakerBot, who is also an avid photographer and videographer. “Photographers and videographers as well as sound technicians are some of the most prolific creators of 3D printed clips, holders, mounts, rails and other accessories that complement B&H’s product lines. This industry has everyday uses for 3D printed accessories. Providing them an opportunity to experience and purchase MakerBot Replicator Desktop 3D Printers and products right at the store they frequent for other supplies is a great combination.”

The MakerBot B&H store-within-a-store will offer the MakerBot Replicator Desktop 3D Printer, the MakerBot Replicator Mini Compact 3D Printer, the MakerBot Replicator 2 Desktop 3D Printer, the MakerBot Digitizer Desktop 3D Scanner, MakerBot PLA Filament and other accessories, such as build plate tape, tool kits and glass build plates.

Source: http://www.makerbot.com

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