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Bell Microproducts to Distribute Crucial Technology's Products in North America

Bell Microproducts Inc., one of the world's largest value-added distributors of storage and computing technology, and Crucial Technology, one of the world's leading memory upgrade providers, announced today that they have reached an agreement whereby Bell Microproducts will distribute Crucial's DRAM memory modules, flash memory cards, USB and solid state storage devices to the North American channel.

Crucial is a division of Micron, the largest DRAM manufacturer in the United States. Crucial offers high-quality memory that has been qualified and approved by all major original equipment manufacturers, and ensures that 100 percent of its modules are reliably tested.

"Bell Microproducts' outstanding reputation, coupled with its strength in the storage industry and broad customer base will be a tremendous asset to Crucial," noted Bob Roney, Crucial's director of North American Sales. "This relationship offers customers the flexibility to purchase the high-quality Crucial products they know from a distributor they trust."

As part of this new relationship, Bell Microproducts will distribute Crucial's memory modules, with a primary focus on OEM customers. Additionally, the companies will address key vertical markets, including medical, video/ surveillance, industrial automation, networking and telecom. Crucial's memory upgrades will also be beneficial to customers targeting the storage solutions arena.

"As a channel leader and recognized expert in storage solutions, Bell Microproducts is always proactively seeking to expand upon that reputation and serve as a convenient, efficient one-stop shop for all storage solutions needs," noted John Vossoughi, senior vice president, North American computer products marketing for Bell Microproducts. "The addition of Crucial's memory modules to our storage product offerings is an ideal extension of our linecard, as it expands our reach into the memory and flash markets." Crucial Technology products are in stock and available now through Bell Microproducts' distribution network.

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