Dow to Highlight Enhanced Performance Technologies at 2014 American Coatings Show

By collaborating with formulators, customers, distributors, and industry experts, five businesses within The Dow Chemical Company (“Dow”) have developed a broad portfolio of enhanced performance technologies that will be highlighted at the 2014 American Coatings Show and Conference (ACS).

Dow Coating Materials, Dow Construction Chemicals, Dow Consumer & Industrial Solutions, Dow Epoxy, and Dow Microbial Control will discuss and showcase these collaborative innovations on April 8-10 at the Georgia World Congress Center, Atlanta, GA. – Booth 807.

AMP™ 95 Multifunctional Neutralizer from Dow Consumer & Industrial Solutions helps optimize pigment dispersion and helps Improve color acceptance of shading pastes.

Eleven Dow experts will deliver technical presentations at the show on coatings industry topics, including “Smart Coatings for Improving Indoor Air Quality” and “Designed Hybridization: A Paradigm Shift in New Latex Polymer Coatings.” In addition, Dow experts will share presentations highlighting breakthroughs in sag/flow balance, deck and concrete restoration and materials and techniques for better application in architectural coatings.

Dow Coating Materials (DCM) will showcase technology innovations that include FORMASHIELD™ 12 100% Acrylic Binder, a first-of-its-kind waterborne binder that offers active formaldehyde removal from ambient air when painted on walls of a room, RHOPLEX™ EZ Clean 1500 Acrylic Emulsion, a binder with advanced stain beading technology that helps make it fast and easy to clean up tough liquids, and EVOQUE™ Pre-Composite Polymer Technology, the 2013 winner of the U.S. EPA Green Chemistry Award.

Dow Construction Chemicals (DCC) offers a range of coating and construction chemical technologies that help facilitate high-performance, sustainable and energy efficient products in the building and construction industry. DCC will showcase painter’s caulk and other sealant formulations made with RHOPLEX™ 4400 Polymer Technology which can be freed of the effects of plasticizer, resulting in reduced glossing, paint discoloration and mildew pick-up. In addition to its plasticizer-free benefits, RHOPLEX™ 4400 Polymer also facilitates ultra-low formaldehyde, APEO-free, being manufactured without the use of APEO surfactants, and low VOC formulations.

Dow Consumer and Industrial Solutions (DC&IS) will highlight AMP™ 95 Multifunctional Neutralizer Technology, which offers benefits throughout the coating life cycle. AMP™ 95 Multifunctional Neutralizer, the industry standard, offers exceptional performance, low odor, excellent base strength, efficient pigment dispersion, and enhanced scrub resistance. DC&IS also offers additional compounds that offer unique benefits to formulators, such as oxygen and moisture scavenging, corrosion inhibition, and improved wetting. These specialty additives are sold under the trade names DMAMP-80™, ALKATERGE™ FLEXITANE ™, HYDROGUARD™ and ZOLDINE™.

Dow Epoxy will feature differentiated products for civil engineering applications as part of its line of D.E.R.™ Epoxy Resins and Diluents and D.E.H.™ Curing Agent. The business will showcase technology that can help enhance performance and ease-of-application through benefits such as strong chemical resistance to protect tank linings and secondary containment applications, low emission technologies to enable healthier indoor spaces, low temperature curing products to help extend application seasons, and rapid curing epoxies to reduce application time. The portfolio also offers solvent-free technologies, being manufactured without added solvent, including options for REACH-compliant curing systems with improved performance. The epoxy business will also showcase the company’s specialty line for Industrial Coatings, the OUDRA™ Series of Resins and Curing Agents designed to help protect a wide range of assets from extreme conditions, while balancing the need for performance, respect of the environment, and value. The OUDRA™ line can bring many benefits to formulators, including:

  • Corrosion resistant coatings capable of withstanding extreme conditions
  • Solvent-free formulation capability to help meet environmental and performance goals
  • Technology to withstand extreme hot and cold temperatures
  • Damage-tolerant, flexible solutions

Dow Microbial Control (DMC) offers an industry-leading portfolio of in-can and dry-film biocides, designed to help protect your products from microbial contamination. DMC will highlight plant hygiene solutions, featuring DOWICIL™ QK-20 Antimicrobial, the fast-acting solution for clean-up of equipment, raw materials, wash water and finished products. Stop by the booth to learn more about how our experts can help you with hygiene audits, formulation testing, and microbial problem solving.
For more information and a full schedule of Dow presentations at ACS, please visit


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