For over 16 years IDTechEx analysts have studied the printed electronics market in all its guises - organic, flexible and hybrid electronics. There have been tremendous successes such as OLED displays and conductive ink for PV, touch screens and bio sensors. There has also been tremendous investment creating new enabling materials, processes and components that will enable new capabilities which differentiate and improve products.
However, market adoption of new technologies can be the most difficult and frustrating part of the innovation cycle. Finding the solution to successful market penetration is often under recognised as being as challenging as the original invention.
The IDTechEx Printed Electronics Europe event is designed to help speed up market penetration. Devised by global analysts, it focuses on showcasing the OEM requirements for the technology, case studies and the latest technology innovations and all with impartial assessment. IDTechEx addresses questions such as: "What is the market opportunity?" and "What is really valued by OEMs?"
Held in Berlin on 10-11 April, Printed Electronics Europe brings together companies in consumer electronics, healthcare, automotive, retail brands and many other sectors thanks to its co-location with inter-related topics. For example, the event covers the intersection of 3D printing with printed electronics; how wearables is driving the need for flexible and stretchable electronics; how the huge changes in the vehicle industry from combustion engines to electric motors is creating opportunities for printed electronics from structural electronics to new material requirements.
The event will also feature over 200 exhibitors, many demonstrating the technology in action, as well as over 250 leading speakers from around the world. This will ensure that the latest trends and opportunities are aired, providing valuable insights for attendees.