Rhodia Novecare announces the construction of a new surfactant production unit on its Roha site near Mumbai. This new facility is expected to be operational in the fourth quarter of 2007 and will allow Rhodia to meet the rapidly growing demand of the home and personal care market in India .
"Asia Pacific is a strategic growth area for Rhodia and India is an especially promising market, moving towards more sophisticated products”, commented Pascal Juery, Rhodia Novecare’s Global Business Director for Home & Personal Care. “We aim to be the supplier of choice for multinational and local customers, combining world-class quality products with reliable supply, and thereby strengthening our position in speciality surfactants for home and personal care, markets in which we are a recognized leader and have proven expertise.”
This investment increases Rhodia Novecare’s presence in the Asia Pacific region and completes its industrial footprint which already comprises five surfactant and specialty chemicals plants in China , Indonesia , Thailand and Japan , as well as research facilities in Singapore and Shanghai.