Hardide Appoint AFILEX France as Their Agent in France, Germany and The Benelux Countries

Hardide Coatings Limited has entered into its first agency distribution agreement in Continental Europe with the appointment of AFILEX France to promote and generate sales of Hardide’s tungsten carbide based coating in France, Germany and the Benelux countries.

UK-based Hardide has developed a unique tungsten carbide based coating which offers an unprecedented combination of ultra-hardness, toughness, low friction and chemical resistance properties when applied to components made from steel, alloy and other materials. The company has coatings facilities in Oxfordshire, UK and Houston, Texas, and retains a distributor in the Republic of Ireland.

The patented coating is widely used around the world in the oil and gas, valve, pump and aerospace industries. It is also in use in the power, chemical and food manufacturing industries.

Mr Jim Murray-Smith, Chief Executive Officer of Hardide plc said: “The Hardide technology satisfies a global need for a wear and chemical resistant coating that combines hardness with flexibility. This deal will enable us to manage the increasing number of enquiries that we are receiving from Europe. AFILEX offers representation with proven experience in component coatings which complement Hardide.”

Mr Philippe Didier, General Manager, AFILEX France said: “AFILEX was impressed by Hardide’s technology. In particular its unique ability to coat internal surfaces, and with sufficient thickness to guarantee many times more wear resistance than other hard coatings. In addition to Hardide’s traditional applications, AFILEX has already identified promising prospects in new markets.”

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