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Cognis Offer Green Chemical Solutions for Personal and Home Care Products

The demand for “green” solutions in the personal and home care/I&I segment is growing rapidly, as customers are increasingly concerned with the environmental and safety impact of the products they buy – looking for labels such as “green”, “organic”, “natural”, or “ecological”. Manufacturers who want to develop products in line with this global “ecoethics” trend can choose the appropriate ingredients from Cognis Care Chemicals portfolio by utilizing “Green Chemical Solutions”, an innovative classification system.

“Green Chemical Solutions” from the Care Chemicals strategic business unit of global specialty chemicals supplier Cognis is a new classification system based on product specific data. It offers clear information on the entire Care Chemicals product range at a glance, showing the proportion of natural, renewable raw materials in every ingredient. By categorizing its portfolio into different levels of “naturalness”, Care Chemicals makes it easy for formulators to choose suitable ingredients and to determine the degree of “greenness” for their end-products.

“Today we notice a significant dynamic green movement, which is very much different from previous green trends in the last decades”, says Bettina Jackwerth, Global Marketing Director Skin Care. “It is not a uniform movement – which is perceivable through the fact that there are more and more eco labels and certificates with different requirements than ever before. However, the related terms, such as ‘organic’ or ‘pure natural’, are not always defined clearly. Therefore, we developed ‘Green Chemical Solutions’. This transparent and strict systems helps our customers through the jungle of various certification rules, making it easy for them to choose ingredients consistent with their brand positioning.”

Comments Rita Köster, Global Marketing Director Home Care/I&I: “If manufacturers in the home and personal care segment are to be successful, they have to offer products which deliver performance, a holistic product experience, and at the same time serve the latest trend, for example the ‘new greening’. It is up to our customers on how far they want to go towards this global ‘ecoethics trend’, which combines ecology and ethics, and to decide how ‘green’ their products need to be.”

Over 70 percent of the raw materials Care Chemicals uses are natural and renewable, including plant extracts and coconut, palm, palm kernel, soya and other natural oils. Its history of almost 160 years know-how in the oleochemicals business, including a wide range of natural-source active ingredients, makes Cognis a preferred choice to meet the customer and consumer demands in the light of the “ecoethics trend”.

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