Feb 16 2004
A shining addition to the skyline over Capelle aan den IJssel, near Rotterdam, the Netherlands, is the bright red neon corporate sign on the new regional headquarters of Eastman Chemical Company.
The sign is not only creating high awareness of the town’s newcomer; but it is made from Eastman’s www.eastman.com Kelvx resin, a member of Eastman’s copolyester family, and marks the first time this thermoplastic sheeting material has been used for an external signage application in Europe.
Kelvx resin is used as a sheeting material, in this case, to protect the sign against the less-than-hospitable conditions that can be expected on the top of one of the tallest structures in the town.
Rotterdam-based signmaker Vendeloo B.V. carried out the signage project. Managing Director Robert–John van Burg explains why choosing the right sheeting is critical for a smooth production process: “From our point of view, we needed a material that was easy to work with, especially in terms of cutting, and that would resist relatively harsh environmental conditions. Kelvx resin met our expectations admirably in these areas.”
For the company, it is an appropriate way to demonstrate Kelvx resin’s high-performance properties. The product is a versatile material that is easily fabricated, and resistant to UV-light, extreme temperatures and high impact. It is a durable resin, ideal for outdoor applications such as signs and architectural glazing products.
Eastman Chemical Company expects the product to make a similar impact on Europe’s sign making market. “Durable and temperature resistant plastic sheet made from Kelvx resin expands a designer’s options.” said Michael Hartmann, market development manager at Eastman. “Premiering here in the Netherlands, Kelvx resing are now a material of choice for outdoor signage all over the world.”
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