Protact Polymer Coated Steel Cans That Exceeds Safety Standards for Salmon Packaging

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Processors of wild Alaskan salmon have a fresh choice in packaging with the launch of innovative Protact(R) steel cans from Crown Food Packaging, an affiliate of Crown Holdings, Inc. Constructed from advanced polymer-coated steel manufactured by Netherlands-based Corus Packaging Plus, the new Protact(R) can exceeds all FDA and European Union food safety standards, enabling salmon processors to use the same packaging for global distribution.

Protact(R) cans are specifically engineered to withstand the demanding salmon packing process, ultimately delivering the best possible product to the consumer. Polymers used in Protact(R) cans are chemically inert, so there is no affect on product taste.

Applied by direct extrusion, the advanced polymer coating on the Protact(R) can creates a highly polished finish on both the interior and exterior of the package, giving processors the opportunity to distinguish their brands and enhance retail shelf appeal.

Protact cans are already being used by Peter Pan Seafoods and Icicle Seafoods to package salmon in 1-pound and 1/2-pound sizes.

"Design opportunities are very attractive with this progressive packaging," says Barry Collier, CEO, Peter Pan Seafoods. "The fact that Protact(R) meets or exceeds food safety standards in all of our markets is a tremendous benefit for us logistically."

Don Giles, CEO of Icicle Seafoods, agrees: "The new packaging is already differentiating our brand to consumers around the world in a very consistent, appealing way."

Crown Holdings, Inc., through its affiliated companies, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, Pennsylvania.

 

Posted June 7th, 2004

 

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