BASF Launches New Tool to Organize Eco-Labels

BASF today announced the launch of its SELECT™ (Sustainability, Eco-Labeling and Environmental Certification Tracking) Eco-Label Manager, a database created to strategically manage the abundance of eco-labels, environmental claims, directories and ratings systems by allowing the user to search, analyze and compare these programs in a structured and consistent format.

”The demand for environmentally preferable products is rapidly evolving and influencing purchasing decisions along entire supply chains,” said Pat Meyer, Senior Product Steward and program leader at BASF. “These purchasing requirements have spawned hundreds of eco-labels and programs from the federal government, large retailers, trade associations and third-party organizations, leading to a lot of confusion.”

As a result, many businesses are spending considerable time and resources trying to understand and manage these classifications. “The BASF SELECT™ Eco-Label Manager tool is designed to simplify and streamline these efforts,” said Meyer.

Currently, the tool includes 100 programs for review, primarily associated with North America, but is continuing to add programs from all regions globally. Examples include Built Green™ Canada, a residential construction checklist and energy rating system; USGBC LEED® programs, and the Green Guides, a set of guidelines established by the Federal Trade Commission to help manufacturers make clear and substantiated marketing claims.



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