New BASF Brilliance Program Launched at International Roofing Exposition

BASF recently introduced the new BASF Brilliance™ program at the International Roofing Exposition (IRE) in Las Vegas, NV. The program is part of BASF Dispersions & Pigments’ Construction and Fiber Bonding group’s new and innovative roof coating program that brings to the roofing market a holistic approach to acrylics used in roof coatings. Brilliance also brings BASF’s broad portfolio of formulation additives to roof coating manufacturers to meet market demands.

During 2014, Brilliance will launch eight new and innovative products including Acronal® 4333 X Quick-TriggerTM which allows the roof coating manufacturers enhanced early rain resistance following application, the ability to apply two coats in a single day and extension of their roofing season through a wider range of temperatures where the coating can be applied.

“We are very excited about launching the Brilliance campaign where we will showcase ‘the brightest roofs under the sun’ given our goal to bring innovation and sustainable solutions to the flexible roof coating market,” said

Michael Guibault, Industry Manager, Construction & Fiber Bonding, for BASF in North America. “Our roofing products are engineered based on industry input, focused on customer needs and provide value added solutions. These products allow our customers a competitive edge, and therefore, help our customers be more successful,” he continued.

About The Dispersions & Pigments Division
The Dispersions & Pigments Division in North America offers a comprehensive portfolio of resins, binders, latex, pigments and effect pigments, colorants, and systems to meet specific application needs for the coatings, construction, and printing and packaging markets. Our innovative products also help manufacturers in the adhesives, nonwovens and fiber bonding industries meet functional and performance demands. The addition of key product areas such as formulation additives, rheology modifiers, light stabilizers, photoinitiators, and antioxidants significantly enhances the existing BASF product portfolio for these markets. For more information about BASF’s Dispersions & Pigments Division, visit www.basf.us/dpsolutions .

Source: http://www.basf.com/

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