Feb 20 2006
The specialist industrial lubricant company, Lubrication Engineers International AG (LE) is pleased to announce the launch of its Website www.le-international.com.
The site has been developed to help existing & potential customers around the world, LE International distributors as well as potential business partners. It provides clear navigation, focused & detailed content and a clean user interface for enhanced usability & accessibility. Content includes background information on LE International & LE Inc, their services, LE’s unique additives, detailed online catalogue for LE’s extensive range of specialist lubricants, educational documents for industry as well as contact hyperlinks to reach all LE International’s fifty plus distributors around the world. Also included is a rigorous search engine to pinpoint specific customer feedbacks from LE’s extensive library of client testimonials.
LE International’s new site is also extensively linked to that of LE Inc’s www.le-inc.com – providing further support to customers and distributors alike. Specific industry experience is outlined as well as useful ‘Techni Tips’ to assist & educate customers both in their choice of LE lubricants & their knowledge of preventative maintenance and reliability. Relevant industrial links have also been included to provide visitors with a wealth of practical industrial & lubricant information.
LE International originally approached four web design agencies for the opportunity to pitch for their website business and was pleased to choose the London & Cape Town based Bluegrass Group early in 2005. (www.bluegrassgroup.com) Bluegrass provides a range of internet services including web development, software & web applications, design, consulting and hosting services.
“We are excited about the opportunities that we know our website will provide over the coming years. An online presence is crucial for us to increase our brand profile, provide our distributors & customers with an easy to navigate, but detailed information source as well as locating new distributors & customers worldwide,” said Angus Macdonald, Export Sales & Marketing, Lubrication Engineers International AG.
Lubrication Engineers Inc, USA has been a “leader in lubricants” since 1951. LE manufactures and markets a comprehensive line of heavy-duty, premium quality lubricants formulated from the highest quality 100% select paraffinic base stocks. These lubricants are manufactured under an ISO9001 certified quality system at a state of the art plant in Wichita, Kansas, USA. LE’s objective: increase your profitability. LE products are designed to increase profitability through: longer equipment life, extended service intervals (reduced lubricant consumption), energy reductions, reliability (less downtime), fewer repairs (fewer parts & less labour) as well as less inventory (multi-purpose products) LE products are available worldwide (outside USA, Canada & Mexico) through LE International AG’s network of over 50 representative companies.