Sep 1 2006
The LANXESS business unit Styrenic Resins has a new name: Lustran Polymers. With this name change, the chemical group’s business unit is focusing on the top brand Lustran®. The name change is a consequence of the repositioning of the business, which has already taken place, to focus on ABS specialties and pre-colored grades. The name Lustran Polymers visualizes the color-intensive new beginning of the LANXESS business unit Styrenic Resins. A new graphic with a color-balanced logo gives vivid expression to the claim: “The colorful difference”. With its wealth of technical expertise and cutting-edge technology, Lustran Polymers will make its debut as a distinctive and independent brand on October 1, 2006.