Nov 5 2008
CPFilms(R) Inc., a wholly owned subsidiary of Solutia Inc. , and the world's leading producer of automotive, residential, and commercial window films, today announced its plans to introduce several innovative marketing tools and industry-leading products for window film dealers at the Specialty Equipment Makers Association (SEMA) trade show (booth 11813), November 4-7 in Las Vegas.
In addition to the development of new products such as LLumar(R) Auto Safety and Security Films and easy-to-install ATC Automotive Film, both launched earlier this year, CPFilms will unveil a host of innovative marketing tools designed to enable its dealers to grow their businesses, expand their channel access, and expand the window film market toward its full potential.
"CPFilms is renowned globally for its market-driving brands, leading products and technologies, and innovative channel development tools," said Kent Davies, senior vice president of Solutia Inc. and president of the CPFilms business. "We offer our dealers a unique portfolio of technology- driven marketing tools, complemented by a diverse and differentiated product line to help them maximize their sales."