May 25 2009
DuPont Sorona is now being used among well-known market brands for t-shirts and other clothing. The Sorona polymer, which is derived from corn, can be used to replace petroleum-derived materials and contains 37% renewably-sourced material (by weight).
Popular designers using Sorona in some of their clothing lines include:
- Calvin Klein Golf
- EcoDesignz (under the Spun Bamboo brand)
- Victorinox Swiss Army Altius 2.0 product line
A recent Cone Consumer Survey shows demand for sustainable offerings, such as Sorona, remains strong despite the recent economic downturn. According to the study, 44% of consumers say their "green" buying habits remain unchanged despite the economy, and one-third say they are more likely to buy "green" today than they were previously.
Based on these trends and the superiority of our materials, the whole DuPont portfolio of renewably sourced products is seeing an increase in demand.
"The demand signals from the markets we serve are strong. Our products offer both improved performance and a significantly reduced environmental footprint," said John Ranieri, vice president and general manager - DuPont BioMaterials.
"In fact, delivering high-quality products with an environmental benefit makes great business sense," John said. "Customer demand for these products has nearly doubled since the opening of the first bio-based production lines in 2006, and this portfolio represents a $14 billion market opportunity."