Aug 24 2009
Mohawk and DuPont are putting SmartStrand with DuPont™ Sorona® to the ultimate challenge.
Ricko, who’s not housebroken and enjoys rolling in the mud, checks out the SmartStrand carpet selected for his recent home makeover.
Meet Ricko, a 2,800 lb, 12-year-old black rhino who lives at the Birmingham Zoo in Alabama (U.S.). Ricko recently received a home makeover from Chip Wade of HGTV’s “Designed to Sell.”
Chip’s renovation for Ricko included SmartStrand with Sorona® carpet in a lovely beige color to complement his home’s new paint color. For two weeks – which began August 14 – Ricko will put the carpet through the ultimate test.
This is no ordinary carpet and Ricko is not your ordinary 12-year-old. Ricko is not housebroken and loves to roll in the mud to stay cool on hot summer days. So this carpet is undergoing an extraordinary test -- then again, this is no ordinary carpet.
After the two-week campaign, the carpet will be cleaned – actually, half the carpet will be cleaned, then cut into strips to show the before-and-after results of the two-week test. Samples will be used at the upcoming Mohawk conventions this fall.
This campaign includes 24x7 “rhinocam” coverage of Ricko at www.smartstrandchallenge.com. Ricko’s adventures are also featured on Facebook, Twitter and YouTube.