SANITIZED, a manufacturer of antimicrobials for the plastics market, has adopted a direct commercialization strategy to market its products in the plastic industry. The company, after its years of profitable association with BU Additives of Clariant, now utilizes its own strategy lucratively.
The new project process initiative of the company allows its clients to benefit from the short lead time to market the products. The company utilizes a devoted sales force to move ahead in the plastic business.
The company, having understood the requirement for novel products to match the entry of new technologies in some areas of applications, is making investments to acquire more innovative resources. For instance, the company is introducing a new product called Sanitized TPL 27-40 for use in the coating PUR and foam industry. The product has exceptional antifungal and antibacterial activity. The research team of the company has found that the product also possesses wash resistant and anti dust mite qualities, thus providing multi-functional benefits to the clients.
Source: http://www.sanitized.com/