Research and Markets has announced the addition of the "Global Flexible Packaging Market 2014-2018" report to their offering.
The increasing need for sustainable and eco-friendly packaging is another trend being witnessed in the Global Flexible Packaging market. The public in many countries are raising environment and sustainability issues against packaging manufacturers. Numerous consumer product manufacturers prefer using eco-friendly packaging material as it provides an opportunity to promote environmental sustainability.
The increased environmental concern and the need to reduce pollution have led to more emphasis being placed on the sustainability of the environment, the use of recyclable materials, especially plastic, in packaging, and the use of resins that are derived from renewable resources. Factors such as these are expected to encourage the packaging vendors to research and develop new materials or incorporate new eco-friendly designs which encourage minimal use of non-biodegradable materials in packaging. Hence, they prefer to use recyclable and biodegradable flexible packaging materials.
According to the report, one of the main drivers in this market is the increasing demand from consumers for convenient packaged products. Consumers look for products which are easy to open, consume, store, carry, and dispose of, which has led to an increase in the demand for flexible packaging as it is convenient to use.
Further, the report states that one of the main challenges hindering the growth of this market is its highly fragmented nature. The numerous vendors present in the market compete with each other on product price and sustainability, and compete to increase their market reach and gain customers.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.