Surpasses 2,000,000 Visitor Sessions, the A to Z of Materials reached yet another milestone in July serving up the 2 millionth visitor session since launching on the web in September 2001.

With over 250,000 visitor sessions per month, is recognised by many commentators to be the most significant materials destination on the web, providing materials information, coupled with a global supplier and expert network.

When asked why had been so successful, CEO Dr. Ian Birkby explained, "We have produced a materials portal that is easy to use and has remained free to access. In so doing we have delivered a vast information source with quality content from high quality partners that places thousands of buyers of materials in direct contact with the manufacturers and service providers".

"As former materials manufacturers, we are heartened to see from the reviews that the site has received that is now viewed by many commentators as the most significant on-line materials destination."

Dr. Birkby noted that it hadn’t all been plain sailing with initial design errors leading to the site undergoing a major re-design only 6 months after launch in March of 2002.

The site re-design however was so successful that it not only helped to boost visitor numbers, but also led to conducting web-site design and search engine optimisation projects for existing clients and other materials-based businesses.

"Since we launched, we have continued to develop the site and add new features to improve the visitor experience. We have listened to what our customers have said and used their feedback in our development programs.

Features such as ‘AskAZoM’ our natural language search facility have also proved extremely successful, helping site visitors to find the information they need quickly and easily as if they are talking to an expert," Dr. Birkby continued.

"We now have thousands of examples of where we have placed buyers in contact with sellers of materials and related services."

"We are currently in the process of rolling out new features for, which we hope will further improve the user experience and lead to being confirmed as the first port of call for the end-users of materials".

For further information, please contact Dr. Cameron Chai


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