DuPont Pushes Teflon Car Care Products Take Off in India

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Written by AZoMApr 14 2004

DuPont India recently launched a nationwide sales promotion campaign for DuPont™ Teflon® car care products with its licensee, EP Coat Surface Systems. The promotion will travel throughout India, with its first stop in the city of Mumbai.

Promoters visited leading gas stations and spoke with car and bike owners about the benefits of Teflon® car care products. Customers were offered a special promotional price on the products. The promotion reached more than 8000 customers, who expressed their enthusiasm about protecting their vehicles with Teflon® car care products.

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