Jun 15 2010
Ceramics from India are renowned for their design and artistic qualities. These competitive advantages have helped the country to develop into one of the worlds leading supply centers for ceramic products.
The industry is propelled by strong design capability stemming from thousands of skilled artisans who are employed by ceramic manufacturers for their styling expertise.
A stable supply of raw materials also supports the line. Ceramic makers have easy access to key components as India has numerous mines from which several types of clay are extracted.
The industry is highly export oriented and ships to different foreign markets. The EU is the main overseas destination, with 20 percent of total shipments going to this region. The US is the lines secondary market, taking up about 10 percent of overall export turnover.
Among interviewed suppliers, crafts dominate as the top product category accounting for almost 40 percent of exports. Tableware is the second-largest line as it takes up more than a third of overseas shipments. Pottery is the smallest line, with close to a quarter of featured companies involved in this product segment.
For the most part, India's ceramics industry is composed of small and midsize suppliers owned by local entrepreneurs. Most have been in operation for at least 10 years, with a few having been in business for generations. Traditional manufacturing processes done by hand are still widely in use.
Khurja in Rajasthan state is one of the most important supply zones in the country as it hosts hundreds of ceramic craft and tableware companies. Other major sourcing centers include Jaipur in Rajasthan state, which is notable for a special class of pottery. Delhi and its surrounding environs are also significant hubs for pots and vases.
Export figures for the fiscal year 2008 to 2009 showed a dramatic drop of almost 40 percent due to the global economic crisis. Suppliers are nonetheless expecting better market conditions in the next 12 months as key markets start to recover.
This report focuses on the main types of ceramics from India crafts, pottery and tableware.
This India Sourcing Report is part of the Developing Country Sourcing Report series designed to provide buyers with information on new products from export manufacturers in Southeast Asia that specialize in hand-made merchandise.
What you'll get
- In-depth profiles of eight major suppliers with a comprehensive look at their product and pricing strategy, manufacturing and export capability, verified contact details, and more this information is not available anywhere else
- 72 full-color images that depict popular ceramic export models, complete with product descriptions, prices, minimum order requirements and delivery times
- Verified supplier contact details of an additional six exporters, including names, e-mails, telephone numbers, websites and key products
- Supplier information in tabular format to help you compare suppliers at a glance
- Results of the custom-designed supplier survey, which forecasts industry trends for the next 12 months
- An extensive overview of the industry discussing the main challenges facing suppliers
- An in-depth examination of the supplier base highlighting key characteristics of the different types of companies
- Details of the primary production centers
- An update of the latest trends in design, R&D, materials and components
- A review of the key factors that influence the price and quality of low-end, midrange and high-end products
- Comprehensive pricing tables featuring export price ranges
Who should read this report
- CEOs, Directors, Presidents, Business Owners
- Export/ Import Managers, Sourcing Representatives, Sourcing Engineers, Supply Chain Directors, Procurement Managers, Agents
- Sales Executives & Managers, Marketing Executives & Managers, International Buyers
- Business Consultants, Investment Managers
- Anyone who needs to understand the China supply market
The following are some of the key trends we see in India's ceramic industry:
- Suppliers expect prices to increase over the next six months in anticipation of stronger demand from recovering markets. As such, many are preparing to adjust quotes upward by as much as 10 percent.
- Underscoring the lines general optimism, export turnover is seen to jump by a significant margin. Half of featured suppliers indicated that overseas shipments are expected to increase by more than 10 percent. An equal number expressed confidence that revenue will rise by more than 20 percent.
- Price competition is the most critical challenge confronting manufacturers. Since many are unable to match lower prices offered by suppliers from a few other countries, India makers are employing many strategies to stay competitive.
This report covers the main types of ceramic products made in India, including figurines, oil burners, candle holders, door and cabinet knobs, vases, pots, mugs, bowls, plates, jars, coasters, serveware, and condiment and dinnerware sets.
The Products & Prices section details the features and price ranges of each key product category. It also includes the latest trends in style and materials.
The Industry Overview discusses key issues affecting exporters and elaborates on the composition of the industry, highlighting key characteristics of different types of suppliers.
Source: http://www.researchandmarkets.com/