This week at the 2011 International CES show in Las Vegas, MeadWestvaco Corp. (MWV) is introducing its tear-resistant paperboard-security carton packaging solution.
This exciting new product complements the company’s Natralock® security package, and offers brand owners and retailers additional options in security packaging solutions that allow them to display their products on the shelves without the use of obtrusive and expensive security devices like spider wraps, locked cases and safers.
The customizable security carton is ideal for consumer electronics products as it permits shoppers to access the product on the shelf, ultimately improving the brand experience. The recyclable paperboard is made from responsibly-sourced fiber and provides 360⁰ of printable space for brand owners to communicate to shoppers. And while it cannot be ripped open in the store due to its proprietary tear-resistant technology, it can be opened safely when using a pair of household scissors.
A recent study from the National Association for Shoplifting Prevention reported retail shrinkage costs over $120 billion globally. A common method of reducing product shrinkage is to lock products in cases or in “spider wraps” – a measure that unfortunately can alienate consumers. MWV’s Security Carton is specifically designed to:
- offer in-store security, reduce shrinkage for retailers and help achieve loss prevention goals
- enable use of unique printing effects that help packaging get noticed on the shelf
- provide a positive consumer experience
- reduce packaging materials
- be recyclable
- promote ease of manufacturing – it runs on existing carton machines, requiring only minor changes in adhesive.
“At MWV, innovation starts with our customer in mind. We understand that packaging should not only provide in- store retail security but also trigger an emotional connection between the shopper and the product. Our philosophy is that packaging products shouldn’t make our customers chose between security and the consumer’s experience, it should optimize both,” said Jeff Kellogg, vice president Consumer Electronics and Security Products for MWV. “This packaging solution offers both brand owners and retailers another option to securely merchandise their products while eliminating the additional costs associated with security devices like spider wraps and safers.”
Attendees of the International CES show are encouraged to see the difference value-added packaging can make to consumer products by visiting the MWV booth in the South Hall Upper Level #35625. On display in a mock retail environment are the Natralock clamshell alternative and the new paperboard security package compared side-by-side to traditional security packaging.