Ecology Coatings has partnered with Whitlam Label for developing a sustainable labels program. Garden Fresh Gourmet, General Electric, GM, Ford, ePrize and Chrysler are some of the customers of Whitlam.
This development program has aimed to offer new, sustainable packaging labels solution in order to replace traditional plastic laminate films that are now utilized in printed labels.
According to Alex Elezaj, CEO of Whitlam Label, the top brand companies are attracted towards Whitlam, because the company attempts continuously to develop new packaging applications. Ecology coatings can replace plastic laminates with eco-friendly label substrates. The customers are looking for high-performance and sustainable labels.
EcoQuik coatings from Ecology are UV-curable and show individual benefits of performance when compared to other overprint finishes and coatings in the packaging and print market. The integrity of coatings is maintained by the optimum formulation chemistry in highly moisturized atmospheres. This formulation gives protection from resistance to domestic paint solvents and chemicals, and thermal shock.
Bob Crockett, CEO of Ecology Coatings stated that plastic laminate films made using petroleum are mainly employed in the primary packaging and label markets. These coatings can possibly be replaced using eco-friendly sustainable substrates that are cost-effective and offer high-performance. The UV-curable coatings are very strong and block air, grease and water. They are cost effective and can be used in wrappings and food packaging.