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Dow Coatings EVOQUE Receives R&D 100 Award

Dow Coating Materials announced that R&D Magazine recognized its EVOQUETM Technology as a R&D 100 Award Winner for 2013.

A panel of independent judges and the editors of R&D Magazine annually award excellence in innovation by selecting the top 100 products that represent leading technologies introduced in the previous year.

“This award is the culmination of many years of hard work for the Dow Coating Materials team and we’re thrilled to receive this honor from R&D Magazine,” said Ashok Kalyana, Architectural & Industrial Marketing Director for Dow Coating Materials.  “Customers worldwide have proven the value that EVOQUE Technology brings to the market and gaining this type of recognition from the industry serves to further validate the tremendous success we’ve had with this innovation.”

With EVOQUE Pre-Composite Polymer Technology, paint formulators have the opportunity to raise paint film performance, improve titanium dioxide (TiO2) efficiency and enhance the eco-profile of their paints.  In a recent Life Cycle Assessment, paints made with EVOQUE Technology were found to reduce the potential environmental impact of waterborne white and pastel architectural paints in ten out of ten key indicators.

“EVOQUE Pre-Composite Polymer offers performance properties that can help formulators create product lines that require fewer coats, are more resistant to stains and dirt, are easier to clean, and resist rusting, corrosion and other weather effects,” said Keith Watson, Global R&D Director for Dow Coating Materials.

Added Kalyana, “EVOQUETM Pre-Composite Polymer truly is a revolutionary technology that will change the way the industry makes paint, much like acrylic emulsions did some 50 years ago.”

The R&D Awards have identified revolutionary technologies since 1963.  Past winners of the R&D Awards span industry, academia and government-sponsored research and include iconic innovations such as the automated teller machine, the fax machine, the Nicoderm anti-smoking patch and HDTV.  Winners of the 2013 awards will be honored at a banquet on November 7 at the Renaissance Orlando Hotel at SeaWorld, Orlando, FL.  To learn more about EVOQUE Technology, go to www.dow.com/coating/hiding/.

About Dow Coating Materials

Dow Coating Materials is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the expert’s expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide.  Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business. For more information please visit http://www.dow.com/coating.

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