Today BASF Corporation launched the “Team Chemistry Challenge” to promote collaboration among university students at the University of Michigan (U-M). In its second year, the challenge asks students to identify how mass customization will affect the car buying experience in the future. BASF will award a total of $25,000 to the top three submissions as judged by BASF and U-M personnel.
“The car buying experience is very personal and something to which most people can relate. As the largest chemical partner to the automotive industry , BASF wants to understand the role we can play in giving the consumer more customization options and how the automotive industry can weave these options into the value chain,” said Juan Carlos Ordonez, Senior Vice President, Coatings Solutions North America. “We are confident that we will see some fun and innovative offerings.”
Open to full-time undergraduate and graduate U-M students, the contest will run through March 24, 2014. To register for the challenge, please visit http://www.mgoblue.com/go/basf.