Soudal to Highlight Expanding Reusable Polyurethane Foam Product at New Product World

Soudal USA, a leader in the manufacture of sealants, foams and adhesives, will exhibit at the National Hardware Show’s New Product World this Tuesday, May 6th through Thursday, May 8th as part of the nationwide launch of their market-changing Genius Gun® expanding polyurethane foam product.

Genius Gun® is the first-of-its-kind gap filling and insulating foam that is reusable multiple times and eliminates the need for a separate applicator. Designed for wide use in construction, remodeling, electrical and plumbing installations, and thermal and sound insulation, the Genius Gun® features a patented trigger mechanism for precise dosage and easy operation with one hand. The Genius Gun® represents a significant money and time saver for tradespeople in a range of fields.

Soudal’s Genius Gun® will have prominent visibility in the Las Vegas Convention Center’s Central Hall, in the New Product World area near the hall’s main entrance, at Booth #NEW35. Attendees who provide their contact information at Soudal’s booth will receive a free sample of the Genius Gun® product.

Genius Gun’s® expanding polyurethane foam has high form stability and adheres to nearly all building materials – brick, concrete, insulation materials, pipes, cables, ducts, wood, metals and most plastics – and its long extrusion straw and one-handed operation allow for very precise application. The foam provides excellent sound insulation and is resistant to temperatures as low as -40°F and as high as +194°F. Once opened, the canister can be re-used until empty and can be stored for up to 6 weeks.

Soudal USA, in Manassas, Virginia, is a division of Belgium-based Soudal, Europe’s leading independent manufacturer of sealants, PU foams and adhesives for tradesmen and consumers. With billings of about €500 million ($700 million), more than 1,800 employees in 130 countries and 12 manufacturing sites on 4 continents, the Belgian family-owned company, led by founder Vic Swerts, has grown to become an international expert in chemical building specialties. Intensive investments in R&D, a multiyear vision of innovation and adjustments to market needs have resulted in excellent performances and recent award of Business of the Year by Ernst & Young of Belgium. For more information about handheld, applicator-and-product-in-one Genius Gun® expanding polyurethane foam, phone 877.873.8739 or visit online at


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