An April 16 webinar on automotive materials lightweighting sponsored by Zwick USA, hosted by ASM International and moderated by the editor of Advanced Materials & Processes, presented information on the latest approaches taken by passenger vehicle manufacturers and their respective suppliers to reduce weight and improve fuel efficiency.
Zwick multi-testing system for automotive testing
The Impact of Automotive Lightweighting on Materials – Solutions for Today’s Challenges, conducted by David Phillips, Corporate and Industry Marketing Director for Zwick, highlighted important developments regarding lightweighting and provided an overview of how materials testing directly contributes to these initiatives.
“As lightweighting continues to stimulate demand for new materials with higher performance requirements, the role of materials testing and characterization will continue to grow in importance,“ Phillips said.
The webinar was quite successful because lightweighting is such a hot topic in the automotive and industry, said Frances Richards, Editor-in-Chief of Advanced Materials & Processes. Richards said her readers continue to express interest in advanced high strength steels, aluminum, magnesium and composites. They are also seeking information on methods of joining these disimilar materials.
Zwick support for automotive lightweighting initiatives may be found at both the OEM and supplier levels. The company’s investment in the development of novel solutions for extensometry, grips, fixtures and robust measurement and control software to address a spectrum of testing needs has proven successful, as customers worldwide seek Zwick to provide the most innovative, reliable products available for quality testing of automotive lightweight materials and components.
Final assembly of the BMW i3 electric vehicle at the manufacturer’s Leipzig, Germany site. Source: BMW AG.
Further information on upcoming webinars and webcasts sponsored and presented by Zwick may be found
Additional information on the products Zwick offers for testing of automotive materials and components may be found
here. About Zwick/Roell AG
Zwick/Roell AG is one of the world’s leading suppliers of material and component testing systems. The company supplies both standard and tailor-made solutions for the most demanding requirements - in R&D, production and quality assurance - across more than 20 industry sectors.
Privately-held, the company’s consistent focus on innovation and commitment to outstanding quality have supported its growth in markets worldwide. Additional information about Zwick/Roell AG may be found at
www.zwick.com. About Zwick USA
Zwick USA engages, services and supports the North American material and component testing marketplace. Capitalizing on Zwick/Roell AG’s 150-year legacy of quality and reliability, Zwick USA has provided cutting edge solutions to customers in North America for more than 30 years.
Zwick USA continues its emphasis on excellence, pairing the latest developments in test technologies with industry-leading software to address increasingly demanding applications. Further information about Zwick USA is available at