A First-Rate Event: Arburg Celebrates its Innovations

On 15 March 2016, Arburg welcomed customers from around the world at the international opening of its new assembly hall.

A major surprise was prepared for the roughly 550 guests at this event in the form of the spectacular world premiere of the new electric Golden Electric machine series. The highlights of the series were presented by the new Managing Director Sales, Gerhard Böhm, jointly with his predecessor, Helmut Heinson, whose retirement was also officially celebrated at the event.

The reason for the event, held on the eve of the Technology Days, was the opening of the new assembly hall,which adds 18,600 square metres to the total floorspace available at the Arburg headquarters in Lossburg, bringing it to around 165,000 square metres.

Guests were made aware of these huge dimensions during the bus trip from the Customer Center to the new hall. Here, they were entertained with a festive light show and relaxed live music. The official part of the event began with an impressive show entitled "The Cube", a unique performance combining artistry with 3D visualisations.

New hall for large Allrounders and turnkey systems

Michael Hehl, Managing Partner and spokesperson for the Arburg Management Team, welcomed the guests. In his address, he emphasised that the eight-figure investment in the new building, underscoring the company's commitment to its local region and to environmental protection, as well as its strong customer focus.

Thanks to your loyalty to Arburg and your trust in our technology, production here in Lossburg was practically bursting at the seams.

Michael Hehl - Managing Partner and spokesperson, Arburg Management Team

He explained that this was due to the continuously rising demand for machines with complex equipment, large Allrounder injection moulding machines with clamping forces up to 5,000 kN and customised turnkey solutions.

The fact that the new assembly hall is so busy clearly demonstrates that demand for our products remains as strong as ever.

Michael Hehl - Managing Partner and spokesperson, Arburg Management Team

Top-class guest speakers

A number of high-profile speakers congratulated the company on its impressive investment record. William R. Carteaux, President of SPI (Society of the Plastics Industry), expressed his congratulations in a video-link message and emphasised how much he admired Arburg's construction and technological efforts.

German machine manufacturers such as Arburg are successful because their approach is sustainable in every respect.

The focus remains on the family-run company and an understanding of the needs of customers. The company also has the right team and the right concept, while not losing sight of the importance of the environment and forward planning.

Thorsten Kühmann - Managing Director of the VDMA Plastics and Rubber Machinery Association

He illustrated his point using the examples of the high-quality injection moulding machines, the additive manufacturing system and the concept for the implementation of "Industry 4.0".

The international character of the company and the successful expansion of the Lossburg parent plant from its foundation in 1923 to the present day were presented in a fascinating holographic show which illustrated the dimensions of the new hall in an extremely impressive way. There followed a seamless transition, as an "acoustic" heartbeat raised excitement levels to fever pitch.

World premiere of the Golden Electric

This was apt, as the big surprise and highlight of the evening followed: the world première of the new electric Golden Electric series. The second part of the holographic show and a short film provided an impressive presentation on how the new "golden" Arburg machines will make customer wishes come true. Next, the curtain was lifted and an Allrounder 470 E Golden Electric was presented in a live demonstration.

During the development of the new Golden Electric series, which comes in four sizes with a clamping force range from 600 to 2,000 kN, Arburg has consistently implemented the successful recipe of the hydraulic Golden Edition entry-level series for electric machines.

The new electric Allrounders are designed to meet customer demand for high-performance entry-level machines for the precise, energy-efficient production of quality parts. Thanks to the use of standardised components, they feature proven high-quality Arburg technology "Made in Germany" at an attractive price/performance ratio.

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