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PPG Pittsburgh Paints Intoduce 100 New Hues

PPG Industries (NYSE:PPG) announced that PPG Pittsburgh(R) Paints today introduced its latest color collection, "Atmospheric," comprised of 100 complex neutrals that are new additions to The Voice of Color(R) program. The new hues add an extensive array of new neutrals developed with input from designers and forecasters.

Dee Schlotter, brand manager for The Voice of Color program, says the complexity of these new neutrals will allow them to blend seamlessly with a wider variety of fabrics, flooring, furniture and complementary colors.

"Sometimes you are looking for a soft, ambiguous color - like a veil across a fresh green or a mist filling in a lilac hue to give it that smoky appearance, or a gray to soften," Schlotter said. "Atmospheric offers homeowners and designers a full range of veiled tones and misty shades that bring that elusive, refined elegance to a space."

While Atmospheric includes a full slate of the grays, khakis and beiges most people associate with neutrals, the palette also includes a soft blush pink (Adorable ATC-3), Pinot Noir (ATC-75), and a signature background color used by Frank Lloyd Wright in designing Fallingwater(R), Cherokee Red (ATC-5).

"Homeowners and designers alike will appreciate the chameleon-like qualities of Atmospheric's complex neutrals," Schlotter predicted. "They allow the designer great flexibility to work with other colors in a room, and they seem to adapt to the changes in light throughout the day."

To develop this palette, color experts at PPG Pittsburgh Paints examined the hues found in current and historic home fabrics, including furniture, curtains, carpeting, and more. They also looked to their global color forecasters to take into account future trends. "The research helped us to produce a beautiful palette that will remain current. By looking back as well as forward, we created a palette that homeowners and designers can turn to whether they are refreshing an existing room with today's colors or designing one from scratch to stay fresh for years," Schlotter said.

With the introduction of Atmospheric, there are now more than 2,000 colors available in The Voice of Color program's palette, and all are available in any of PPG Pittsburgh Paints' product lines, including zero-volatile organic compound (VOC) PPG Pure Performance(R) paint and low-VOC Manor Hall(R) Timeless(R) paint.


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