Henkel’s latest innovation to its correction roller assortment is the high performance Pritt ECOmfort Correction roller.
The new roller, releasing in November 2010, is the result of a strategic investment in innovation and technology to enhance product features, while improving its environmental profile. The solvent-free correction roller is the first in the world with a shell made from 89 percent Ingeo™ - a plastic from plants, not oil. The switch to a renewable plastic source will save the equivalent of 21,400 liters (5,600 gallons) of gasoline per annual production of one million units.
“The ECOmfort Correction roller perfectly exemplifies our ‘Smart by Nature’ philosophy,” says Carolin Wiegand, Pritt International Brand Management Henkel. “We are the first in the world to successfully design a correction roller using a plastic made from renewable plant material. As a company we are dedicated to combining the best possible product quality with responsibility toward people and the environment.”
The Pritt ECOmfort is made with an improved premium correction layer for perfect cover, and the ECOmfort Roller allows users to immediately write over it without smearing. The product’s ergonomic design and comfortable sideways application enhance the user’s experience, and the 8.5 meter (9 yard) roller tape allows for the correction of over 3,400 characters.
“We strive for improving our products every day with new ideas, even when the bar is already very high,” says Peter Rushe, Pritt Product Development Henkel. “The Pritt ECOmfort roller is simply an even better product than it was, and it has a more sustainable casing and retail packaging. It is the first roller of its kind to use the innovative Ingeo™ bioplastic, and we’re proud to have delivered such a high quality product that is not just better performing: Like all new products from Henkel it makes a contribution to a sustainable development.”
“Henkel invested time and resources to ensure the new Pritt ECOmfort correction roller reduced non-renewable energy consumption and greenhouse gas emissions,” said Marc Verbruggen, president and chief executive officer, NatureWorks. “They chose what was right to do, not necessarily what was easy to do, and the resulting product and packaging reflect a passion for product innovation in service to both customers and the environment.”
Source: http://www.henkel.com/