Nov 11 2010
NASCAR announced today that it has reached an exclusive agreement with Phyzix Synthetics, a division of Phyzix Automotive, to manufacture and distribute a line of NASCAR-endorsed professional automobile maintenance fluids that will be designated as the #1 Professional Maintenance Fluid of NASCAR.
Phyzix Synthetics offers a line of scientifically advanced high performance products for today's automobile to include fuel system, engine, driveline, radiator and power steering additives and cleaners. Consumers can increase the overall performance of their vehicle when having it professionally serviced with the complete line of Phyzix professional maintenance fluids.
NASCAR is one of the few professional sports leagues that have created an automotive specific marketing program for its family of automotive sponsors. The platform, branded as NASCAR Performance, includes exclusive marketing rights, the ability to co-brand products and product packaging as well as involvement in a long list of integrated media programs. The NASCAR Performance product program logo is a symbol of integrity that represents NASCAR's commitment to performance, precision and quality.
"NASCAR fans, known to be automotive enthusiasts and car care conscious, will be able to ask for the Phyzix line of products at their local dealer, automotive service center, or quick lube to improve the performance of their car," said Todd Armstrong, Managing Director, NASCAR Automotive Group. "This agreement brings in an innovative company whose goal is to provide ultimate premium quality fluid maintenance and customer loyalty. We are thrilled to begin this relationship with Phyzix."
The agreement with Phyzix includes the co-branded product line and product packaging, as well as involvement in numerous projects including utilizing NASCAR assets for the virtual training content for Phyzix University. As an exclusive automotive partner under the NASCAR Performance brand, Phyzix Automotive will utilize NASCAR marks and marketing programs in service centers and related media channels.
The innovative company launched their new website www.phyzixautomotive.com today with product available immediately for professional service centers and dealerships.
"We are committed to producing an industry leading product line that offers a total value proposition to installers," states Cliff Gardner, Executive Vice President of Phyzix Automotive. "Phyzix Synthetics is a professional grade product line designed to drive consumer loyalty coupled with the training and tools needed to effectively sell that brand. What we needed was the right partner to capture the market, and we knew that partner had to be NASCAR," added Gardner. "NASCAR has the best fans in the business and we are very proud to be a part of the NASCAR family."
One star of the Phyzix Synthetics lineup is mv2, Phyzix premium fuel system cleaner. This additive safely and thoroughly removes engine deposits in the combustion chambers, intake manifolds, fuel ports, and valves. Phyzix mv2 improves fuel economy, reduces harmful exhaust emissions, and effectively restores a vehicle's lost power and performance.
The Phyzix total premium package offers more than products, it offers improved customer retention. Phyzix offers automotive service professional installer's proper training on Phyzix products through Phyzix University. The state-of-the-art training tool offers installer training on the Phyzix product line complete with processes and procedures that give consumers a total experience that keeps them coming back for more. Equipping service centers to increase employee and customer retention is the focus of the Phyzix business model.
"We are taking the approach that as a provider of premium products and services, we are much more than a vendor. Our ultimate responsibility is to help automotive professionals significantly increase their profits by utilizing the many benefits provided by Phyzix Synthetics. Our central focus is to ensure the success of our clients," states Dave Gempel, Vice President - Business Development of Phyzix Automotive.
In addition to their exclusive NASCAR Performance partnership, Phyzix Synthetics is also a Prize Money & Decal (Contingency) Program sponsor in the NASCAR Whelen Modified Tour and NASCAR Whelen Southern Modified Tour providing prize money to teams based on performance.